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Media Mayhem Managed: How to Get Media Coverage
In the Beginning a.k.a. Module 1
Welllll Hellllllooooo! (2:08)
Who Am I To Be Teaching PR? (7:07)
How To Get The Most From This Course (4:02)
Module 2: Storytelling & Public Relations
Three Seconds Before Your Trashed (7:05)
The View From 50,000 Feet (9:38)
Defining The Media & Who Not To Forget! (3:43)
Defining A Press Release (9:17)
Pitching Like A Pro (1:42)
Module 3: Press Releases 101
Coming Up! What to Expect in Module 3 (1:17)
Press Releases 6Ws (4:23)
Tip To Save Yourself Headaches & Heartaches (4:53)
Easy Breezy Tip (5:02)
Farther Down the Rabbit Hole (11:13)
Rules of Press Releases & Media Relations (7:30)
Printable: Press Release Work-It Sheet
Newsworthy or Crap? (2:00)
Module 4: Media Relations Squared
Coming Up in Module 4 (0:40)
Your Website & Media Relations
Pitching Stories to the Media (5:22)
Inverted Pyramids (4:34)
It is Best to Show You (20:20)
Headlines & Subheadlines (3:03)
Best Practices for Subheadlines (4:21)
Eh & Meh (3:25)
Checklist For Templating Press Releases
Printable: Checklist for a Good Press Release
Module 5: The End Is Just The Beginning
For the Love of Chimichangas! (1:44)
Tools You Already Have (3:00)
RESOURCE: Downloadable Better Writing Resource List
Be a Better Writer (3:31)
Download: Press Release Template
Module 5 Recap (0:26)
Module 6: Digging For Gold: How To Get In Front Of The Right Media
Coming Up in Module 6 (0:12)
How to Get to the Media (3:57)
Buy a List (2:03)
Search And Build (0:51)
Line Jumper (2:26)
Download: 21 Questions to Ask a Press Release Distributor
Download: Press Release Distributors List
Download: Media List Worksheet
Recap (0:23)
Module 7: Building Media Relationships
Why Reporters Toss Your Press Release (5:04)
Media Relations (8:08)
What the Media Secretly Wishes You Knew (4:07)
Module 8: Planning
Planning Your Public Relations! (7:17)
Module 8 Recap (0:41)
EXTRA! EXTRA!
Coming Up BONUSES! YAY! (0:11)
How To Be The Person The Media Calls To Interview (1:50)
Bonus Karma (3:10)
Recap & What's Next (1:01)
Bonus: Mindmapping Press Releases
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Who Am I To Be Teaching PR?
Complete and Continue